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The 2021 state of online reviews: Property management edition

93% of apartment seekers read online reviews in their rental property search. That means your reviews can either attract new residents or send them searching for a competitor. The more insights you have on industry trends, the better equipped you’ll be to make your reviews work for you – not against you. We’ve analyzed our customer pool of over 4,000 property management businesses of all sizes to identify statistics, trends, tactics, and technology that will help you drive success with online reviews.

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Let’s talk about how our all-in-one Experience Marketing platform helps you be found online and chosen through listings, reviews and referrals; be connected with leads and customers on the channels of their choice, and deliver the best customer experience with survey, ticketing and insights tools.

In this guide, you’ll learn:

  • What channels property management businesses are using to send review requests
  • Where residents are writing reviews online
  • The impact of COVID-19 on resident reviews
  • How property management stacks up against other industries
  • Unique opportunities for property management businesses to generate more reviews
  • …and much more!


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