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The 2021 state of online reviews: Finance edition

Most consumers don’t trust financial service businesses and finance is one of the least trusted sectors across all industries. For finance businesses seeking to change the narrative, effectively managing reviews is critical for accelerating growth. The more insights you have on industry trends, the better equipped you’ll be to make your reviews work for you – not against you. We’ve analyzed our customer pool of over 11,000 finance businesses of all sizes to identify statistics, trends, tactics, and technology that will help you drive success with online reviews.

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Let’s talk about how our all-in-one Experience Marketing platform helps you be found online and chosen through listings, reviews and referrals; be connected with leads and customers on the channels of their choice, and deliver the best customer experience with survey, ticketing and insights tools.

In this guide, you’ll learn:

  • What channels finance businesses are using to send review requests
  • Where borrowers are writing reviews online
  • The impact of COVID-19 on borrower reviews
  • How finance stacks up against other industries
  • Unique opportunities for finance businesses to generate more reviews
  • …and much more!


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